There are two kinds of men in the world today, and I want you to meet them… because you’re probably one of them. Actually, you’re probably both, to a degree, but you are definitely more one than the other. Each of these two guys is single, intelligent, and generally a ‘nice’ guy.

What they do have is widely disparate ATTITUDES toward life. Allow me illustrate:

—

Bob is just an average guy. He goes to work, comes home, eats dinner. He hangs out with friends at happy hour from time to time. He generally hopes that good things will happen to him.

But Bob is passive. He doesn’t seek out ways to take charge and influence his world. Bob is too concerned with protecting his image of himself.

He goes out and meets women on occasion, but he finds the same pattern evolving: He meets a gal every once in a while, usually by luck. He’ll ask and get her number from her. He’ll call a day or two later, and usually get an answering machine. She never calls him back, and he ends up calling several times before he finally gets hold of her. She’s usually polite, and he’ll muster up the courage to ask for a date. She agrees, but when the day comes for them to meet up, she calls him and says she can’t make it. Or she stands him up. Bob then looks at this as being yet another reason women are unreliable, and he starts to get self-righteous. He’s doing everything right, and THEY are acting all weird. It must be them, he figures.

And his passivity increases. Why bother trying if you just get shot down every time?

—

Dave on the other hand is average, too. But he rises above the average because of his attitude: Dave is active about his life. He takes the wheel of his life and steers it where he wants to go. He knows that if life isn’t going the way he wants it, he has the power to make it happen himself.

He doesn’t sit back expecting his abilities with women to succeed; he actively seeks out opportunities to try and learn from his interactions. When he fails in a seduction, he looks back on what he could do differently, not scared that making a mistake means he’s unworthy as a man.

Dave understands that when a woman acts a certain way, it is usually something he could influence with his approach and attitude. While her rejections do not mean anything to his worth, he does know that he can change his approach and learn to decrease those rejections. The answer isn’t finding just the right woman as it is understanding what parts of him he can develop and present to get more women interested.

Dave seeks out information and guidance to learn and improve. He doesn’t let life happen TO him, he makes it happen.

—

These two men demonstrate the kind of men who eventually get dates and get laid, or the ones that get stuck in the Downward Spiral, becoming more bitter and avoiding women.

The only man who isn’t worthy of a woman is the one who isn’t learning from his mistakes and trying again. He picks himself up, dusts himself off, and tries until he succeeds. He only fails when he fails to keep trying and learning from his attempts.

So which of these two would you rather be?

Notice, I didn’t ask you which of them you ARE. All of us have elements of both men.

And it doesn’t matter in the end, because I’m giving you an opportunity that other people will never offer you in life: You can stand at this crossroads and choose to settle for whatever results you’re currently getting with women, or you can choose to take the path of action. You can learn and improve with your strategy and get more women.

Or… Well, I think you know what lies down that road.

Don’t be the man sitting in front of the wood stove who says “Give me heat first, and THEN I’ll throw in the wood.”

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

When you get right down to it, there are only two dating skills that really matter to guys: 1) Meet Women, 2) Keep women.

If you can just approach and meet women, you’ve got a big part of the game handled. After that, it’s how to keep women interested in you and attracted to you. Because you must remember that if you’re not going to keep your woman happy, someone else is waiting on the sidelines to give it a shot.

So here are three of the best ways I have used to meet women. And any guy can do them.

3 WAYS TO MEET WOMEN…

1) Meet Women in Bars & Clubs.

Hey, this one works just great for some guys. I say “some” guys because the truth is that if you’re looking for a girlfriend it’s highly unlikely you’re going to meet her in a bar. Bars are for quick hookups. It’s the territory of the “pickup artist” and the slick players. And the reality is that most women don’t go to clubs to meet guys. (At least, that’s not their primary reason for going to bars.)

Women go to bars to have FUN. And… maybe meet some guys.

Let’s face it: Bars are crowded, loud, obnoxious, and overpriced. They take a lot more skill because of the competition. And the reality is that you’re probably not going to meet women that want a steady relationship. But they are a great place to meet single women in one concentrated environment. It’s like the superstore for meeting women.

2) Meet Women in Your Social Network

The reality is that most people want to meet people who are friends of their friends. Women like to meet guys that they feel are “safe,” and when you’re a friend of one of her friends, you’re already locked in as a proven commodity.

First of all, seize your opportunities.

You need to go to any and all parties that your friends invite you to. Make sure you meet up with them for happy hour, or just to hang out on the weekends. Inevitably women will come along with their friends just on the CHANCE they can meet a cool guy.

(They won’t tell you this, but it’s true…)

Even better is to line up a couple parties to hit on the same night so that you can find the one with the best opportunities for you. Always give yourself options. Make it a point to meet women in your social network, because that’s how women feel most comfortable meeting guys.

3) Meet Women Online

I know this one is going to meet with a lot of controversy, but it can be the best method of the bunch. If you’re not already using an online dating service, like Match.com or something similar, you’re missing out on the easiest method to meet women ever invented.

First off it’s convenient. You can actually sit at home and meet women from the comfort of your living room. You can search for women with the same interests as you, with all the features you prefer. You can also schedule your meetings with the women you find interesting all in a row. I used to stack up as many as six meetings in a single Sunday afternoon. I could meet women for morning tea and be home in time for the game. But here’s where most guys go wrong when they try to meet women online: They assume that women will just jump on any opportunity to meet them.

The harsh truth is that you still need to prove your value enough to get a woman to overcome her natural fear of strangers to meet you for drinks. And there is a bit of a system to helping a woman through the process of responding to your introduction, following through with a phone call, and then agreeing to meet up with you. As a result, most guys quit their online dating service within 3 months. They’ll probably go back to try it again at a later date, but without more understanding of what women are looking for and what the protocol is for online dating, they’ll probably quit again and again.

Here are a couple tips for when you meet women online that will help you overcome these issues:

- Remember her first concern: SAFETY.

A woman needs to feel safe. After all, you’re a great guy, right? YOU know that, but she’s still hearing her friends tell her the most outrageous horror stories about the losers they encountered. The first time you talk on the phone, make it a fun conversation. No heavy stuff. And don’t even suggest you meet her yet. Just get her wanting more. Then end the call at a high point. Call her a day later and suggest a meet for some coffee or tea for 30 minutes to “see if anything clicks.” The more casual you make this sound, the less anxiety you stir into the mix.

- Remember that a woman is not expecting online dating is a short-cut to intimacy.

Some guys assume that if a woman is using an online dating service, that she’s just ready to blow right past all the formalities and small talk. It’s actually the opposite. She needs to be reassured that you’re cool, safe, and fun – and not some psycho. Hey, she’s already sensitive that using an online dating service could imply she’s lowering her standards – or desperate herself. So you have to be cool and calm and make it easy for her to enjoy the process.

Take your time and play the role of the reluctant suitor. The less you come across as needy and desperate, the better you will appear – and the more you will stand out from the pack.

As you can see, there are many ways to meet women, and you need to use them all. I have a philosophy for guys that I call “multiple streams of female income.” What this means is that you need to use several different methods to meet women so that: 1) You don’t make one method too important and feel too heavy and serious with expectations, and 2) You have backup options in case one method isn’t working for you.

It’s all about protecting your attitude and your confidence when you’re out there trying to meet women. Use all the opportunities and resources available to you to date more effectively.

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

“Tell me about your last relationship…”

Those six words can strike fear into the heart of just about any man.

The truth is that women LOVE to ask this question, and men HATE to answer it.

Why? What’s the big deal?

Well, I believe that both sides know what’s going on here, but only the woman usually knows how to handle it, while the guy simply reacts in the worst way possible…

HER: “Tell me about your last relationship…”

HIM: “Oh, uh, my last relationship. Yeah. Uh, it was … okay. She was nice and all, but she and I just didn’t get along so great at the end. We met here, as a matter of fact. We went out for drinks, and then we dated for about a year. She started getting weird in the last few weeks. She would call me late at night when I was out, and ask me where I was. She could be real nasty, too. Unbelievable. Man, I’m so glad I’m out of THAT situation. Want another drink?”

Okay, let’s break this down…

Why did she ask him this?

Primarily to find out all those delicious things he gave away in that totally jaw-dropping reply.

Let’s see what kind of “hidden intel” she got from his response:

1) Conflicting stories. He tries to put a nice spin on it, but ends up falling victim to his own emotions when he starts reliving it in his head as he explains it to her. He goes from saying she was nice, to how they didn’t get along so well at the end, to weird, to nasty.

This kind of changing story signals her that there are some issues here.

2) As a result of the previous bit of information, she decides that he is definitely not “over” her. Notice how he gave a timeline there? “Last few weeks…” In her mind, she’s already started to eliminate him.

Remember that attractive women are actively LOOKING for reasons to count you out of their lives. (And by this same reason, only DESPERATE women are looking for reasons to pull you into their lives.) You must avoid giving her any reasons to eliminate you before you’ve been able to make an emotional impact.

3) His emotional reaction at the end of the story (“Unbelievable. Man, I’m so glad I’m out of THAT situation”) says that he’s got some ANGER to manage.

The last thing a woman wants is another woman’s refuse, and declaring your anger like this makes you more unattractive than Billy Bob Thornton in a speedo.

4) When a woman calls a man late at night asking where he is, the odds are (unless she’s a stalker or psycho) that there were some real trust issues in that relationship. Another red flag goes up for him.

5) He OVER answered. He went into WAY more detail than was required by the situation. Over-explanation seems patently false and hinky, and usually smells like a lie.

So how do you answer her question correctly…?

First of all, make sure you’ve laid to rest all your emotional baggage regarding any ex-girlfriends of yours. All it takes is a few beers and the wrong question, and you’re crying the blues – and she’s out the door. Let it go, move on. If you find yourself caught up in obsessively angry thoughts about your ex, seek a little help, and definitely don’t start dating yet.

Next, take a few minutes to prepare in your mind how you will answer this if asked. (The percentage of guys who actually do this is appallingly low.)

A good, generic response to her might be something like this:

“You know, it was really great while it lasted. We had a lot of fun times, but in the end, we discovered we just weren’t right for each other. I still care about her, she’s a great person, but now I’m looking for someone who has the right stuff for me.”

You don’t want to duck the question, or give a half-answer like, “Oh it was fine.” A woman will sense that you’re hiding something there, too.

Just be up-front, clear, and positive about the message and you’ll handle this particular test question easily.

Then move on to a new topic. Do NOT let her dwell here and play therapist with you. Tell her, and then get on with more positive conversation about the possibilities that could be happening right now.

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

PERSISTENCE

I got a letter recently that I thought was provoking and interesting. I think it’s such a critical point that it needs to be reviewed and restated.

Guys, there is NO magic bullet in dating and attracting women – other than this:

If you are not successful with women right now, you need to LEARN MORE and PRACTICE MORE. And then leave no other option for yourself than success.

Bottom line: You must PERSIST.

No ifs, ands, or buts.

I’ve seen some not-very-attractive guys with such great game that they were always lining up a new lady. They were balding, slightly chubby men – not good looking. But they knew that one thing was going to override any appearance factors: Their ATTITUDE.

Are these guys getting as much sex as the gorgeous model guys? I suspect many probably are. There’s also a distinct chance they might not be getting the supermodels to ride home with them in their Ferrari’s the way some of the gorgeous model guys do.

A lot of guys will just throw their hands up at this and shriek, “Hey! What’s the POINT then? If good looking guys get more sex and better looking women, then what gives?”

In fact, in the letter I got, the reader said this: “Like many other authors and dating experts you continue to overlook the fact that how you look and appear physically is the most important factor in success with beautiful women. I truly know this from first hand, real experience.”

Now I’m going to tell you the same thing I told him:

Your “image” (how you dress, how well groomed you are, etc.) DOES matter.

But your looks do not matter all that much. I suspect many guys like you already know this. If you’ve ever seen a couple and thought, “HUH? What the hell does she see in HIM???” you know what I mean.

However…

Let’s just say for a minute that this is correct and physical appearance is THE most important factor.

What then?

What would that mean to you if this ‘fact’ were established as 100% correct? Would you give up trying to get with beautiful women if your looks weren’t a “10″? Would that mean the “game is over”? No sex with good looking women for you? If the worst thing you suspected were true, *what would you do then?*

You’d have to do what millions of men have to do every day when they’re faced with a challenge: You figure out a way around it.

Looks only get your foot in the door. She can still shove you out and slam the door shut.

I don’t believe there are specific laws you can use that say “only beautiful women will sleep with beautiful men.” Human relationships are not like math where you add up some numbers and always get the same result.

There is NO MAN who is a born or condemned failure with women – IF he’s willing to get in there and persist. I did. I was a beaten-down “Nice Guy” who once endured a two-year dry spell that would have made a celibate monk weep in his cot at night.

Remember, it’s easier to change yourself than the rest of the world. It’s easy to accept an assumption rather than question it and change it in your life.

I happen to believe one fact COMPLETELY and without a doubt with respect to men’s attitudes:

You will only attract the quality of woman into your life that your level of self-confidence will allow.

Did you catch that?

You will only attract the quality of woman that your current level of self-confidence will allow.
Sure, a guy who has average looks is not going to be as IMMEDIATELY appealing to a woman as a hot guy, but in what context? In the meat-market pickup clubs?

Remember this critical fact: HOW you look is less important than the way you make a woman feel.

Have you ever used hotornot.com? It’s a Web site that lets you put your picture up and have it graded on a scale from 1 to 10. Go there and see what kind of ratings some pictures get. Some people’s pictures vary anywhere from a 2 to a 10.

How can this be?

For two reasons:

1) Each woman’s tastes are different. One woman’s ugly is another’s gorgeous.

2) You can put up a different picture with a different attitude and look – but the SAME person – and get completely different ratings. Even from the SAME woman!

How can THAT be?

Do this: Ask any woman you know to go through a set of pictures of you and have her help you pick out which one is most enticing. And then have her explain her choices to you.

Chances are she won’t be able to, but the women that can will tell you it’s all in the attitude (sexiness) you convey. Same person, just different attitudes.

The same thing happens in real life. Your appearance is directly influenced by your attitude.

So, back to the Truth: How you LOOK is less important than how you make her FEEL. But you do have to make the most of what you’ve got first so that she’ll be interested enough to peek below the surface.

If you’re not having more success with women right now, it’s because something is still missing. I’ll bet that I know what this is, too.

ATTITUDE.

Every single guy I know who has improved his game with women has shirked off that bitter, whining attitude (that he can’t get success because of this or that) and he just goes and DOES IT ANYWAY.

Remember that scene in Apollo 13 where Ed Harris talks about the situation and says, “Failure is not an option!” There was NO point in their problem solving that allowed them to throw their hands up and say, “Can’t do it! Those guys are just going to have to die up there. We give up.”

That’s SO essential. You can’t give yourself the option of failure, or you will probably take that option somewhere along the way.

There is ALWAYS a reason that you’re not getting the success you want with women, and there is ALWAYS a solution.

So my message is this: The only people who fail in this world are those who PERSEVERE. There are plenty of guys who want to find this mystical magical combination of words that will “GET A WOMAN IN BED WITH YOU, TONIGHT!”

It doesn’t exist, guys. It’s what they used to call Snake Oil.

I’m here to tell you that you CAN have almost any woman you want, but you’re going to have to learn and practice a hell of a lot more. It’s not instantaneous. And there are no “six magic words” out there that are going to change that. The great Secret that you’re all looking for is already in front of you:

ANY method will work, if you REALLY use it and work it. (And it’s not as hard as you might imagine.)

Failure will NOT be an option.

If you employ these principles, and make her feel good about herself and you, you WILL be more successful.

Now get busy!

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

“When do I call her? Experts say wait till 2 to 3 days then call, but what if you call and it went into voice mail. Shall I leave a message? Or call again later?”

First of all, blanket rules are rarely practical or effective. What’s much more valuable to you is having the fundamental understanding of where her head is at so you can judge for yourself and adjust to fit the situation. You have to have an adaptive system to decide these things for yourself.

Let me give you some examples so you can understand what I’m talking about:

1) You barely know her, and you got her phone number fairly quickly. (Met her in a store or on the street.)

She’s a cold contact, and she’s unlikely to remember you after a couple days. I’d call her between 48-72 hours after you met her so that the contact doesn’t go too cold. She barely knows you, so you are very suspect in her eyes until you’ve had a chance to establish more attraction. Until then, you’re no better than a blind date. Don’t wait too long, or you’ll stand almost no chance of getting together with her. Make sure you go for a light meeting (coffee or a drink) to get things started.

2) You met her at a party or social occasion where you had an opportunity to interact for a while and establish some trust and rapport.

She’s a warm contact, and you’ve got some time here. I would not call her until after 3 or 4 days, with 7 days maximum. You want her to wonder where you are and why you haven’t called. Of course, this only works if you had a strong connection up front.

3) You know her from a common connection or setting (work, friends, same class, etc.) and you’ll likely see her again there. OR she’s very interested and you hit it off great right at the start, including some likely buying indicators.

She’s a hot prospect, and you can wait even longer before you contact her. In fact, if you met her in a setting where you’ll see her again, get her number, but don’t call her until AFTER the next time you see her. This will make her wonder if you’re really interested. This kind of wonder will only help you. The longer the better, but don’t wait TOO long. 10-12 days is about the limit.

As for voicemail, you never leave a message with a woman on your first few phone calls.

Why? Because you are giving your power over to her, because if you leave a message with her, for as long as it takes her to get back to you (IF she gets back to you) you’ll be wondering about her and thinking about her. And that deepens your emotional interest in HER more than it does hers in YOU.

NEVER, ever leave a message with a woman, and especially on the first time you call her. Block your caller ID so she won’t know it’s you, and try her again later. Don’t call more frequently than once a day. (She might be screening her calls, and that marks you as a freak when and if she decides to answer to find out who is pestering her.)

The way to avoid this situation is to always find out when she’ll be available for you to call her when you first get her number. Then, if she’s not there when you call and leave a message, you have a reason to be concerned. She’s raising a red flag for you before you’ve even gotten started, so you know that you need to put her on probation.

Also, get her cell phone, since people are least intimidated about giving that number out (not as personal as a home phone), and you can be reasonably sure to get her if she’s out.

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

I’m willing to bet almost anything you’ve heard this one before:

“Just be yourself and girls will like you for who you are.”

Great advice… On the surface… But I’m sorry fella, it just ain’t gonna cut it. Let’s find out why in a little more detail so you’re no longer confused on this one like most people are (I know I was for a long time!)

First, if you’re nervous or anxious around women, the LAST thing you’re going to be able to DO is “be yourself”! Even if you’re the most amazing person on the planet otherwise, she’s never going to know that if you turn into a stammering nervous reck around her.

But more importantly, what “self” are you being? Do you know yourself well enough to be able to tell the difference when you are and aren’t being yourself? The sad truth is most people don’t. When it comes down to your sense of identity, it’s the trickiest thing in the world to pin down, and for good reason. Identity is a fluid thing, it’s changing all the time, whether we admit to it or not.

The thing is, most people confuse their SELF with their limited definitions of their SELF-IMAGE. We are all much more than we BELIEVE we are, that’s why we GROW. If you have a self-image that let’s you confidently and calmly interact with women and know what you’re doing and why you’re doing it, AWESOME! But if you have a self-image that PREVENTS you from doing that, it’s time to question if it’s really you (Hint: it’s not, it’s just your imagination!)

I’m not saying you need to create a fake persona to get girls, as some pickup artists do, I’m saying your need to EXPAND your definitions of who you are. We all have the inherent ability to ACT in ways that ATTRACT women. The only person preventing us from acting in those ways is us, or more accurately, the limited ideas we have of ourselves.

Being fake is for suckers and most women pick up on it instantly because it’s incongruent. They can feel something is a little “off”. What you should be looking at is changing your BEHAVIOUR PATTERNS. Because, fortunately or unfortunately for all men:

Women respond emotionally to how you ACT.
(Cool, I just noticed this: ACT is central to attrACTion.)

If you don’t understand this, you’re going to create resentment towards women for not appreciating you for who you are. Yes, they will take you for granted or dismiss you because your ACTIONS aren’t “doing it for them” on an EMOTIONAL LEVEL. So don’t try to fight it my friend, accept it for how it is and learn to work with it.

If you act like a needy drooling desperate chump (aka WUSS), she’s not going to respect you OR feel attraction, quite the opposite in fact. But if you act like an independent, together, confident, fun-loving MAN, you’re going to easily create respect AND attraction. Are you still one of those guys who think “if only she spent some time with me she’d like me”? Dude, she’s not going to WANT to spent that time with you in the first place if you can’t SHOW her from the start that you’re someone she WANTS to spend time with. Making sense yet?

So how do you get from one type of man to the other? (or in other words fix any behaviour patterns that aren’t working for you.) PRACTICE. There is going to be a bit of “fake it til you make it”, but you don’t even have to look at it like that. You’ve simply got to TRY NEW THINGS. Learn new stuff and experiment. Not everything that you hear about is going to work for you, but there is definitely stuff that will. USE whatever jibes with you.

Learn some new routines and new behaviours and take the time to adapt them to your current personality. Them give them a go, even as a joke at first. Sure, you’re going to feel like a tool sometimes when you say the wrong thing then realize it, but learn to laugh about it and chances are she won’t take it seriously either. Just remember, you’re going to feel like even MORE of a tool when she rejects you in some way because you’ve repeated old behaviour that you already know doesn’t work. So try some new stuff that might.

And next time someone tells you to “just be yourself”, turn around and tell them “No way! I’m putting my energy into being MORE of myself – and lovin it!”. A much better option don’t you think?

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.

We want to stand out in a crowd. Every man wants to walk into a bar and have all the heads turn to look at him, and it IS possible. You just have to learn how to differentiate yourself from the rest.

Let’s break it down into the three different ways you can make yourself noticeable:
– Your actions
– Your appearance
– Your words

ACTIONS:

There’s a saying that “What you are speaks so loudly that I can’t hear you.”

This means that your actions are what will ultimately make you the most noticeable… or the least noticeable. The guys that are passive and hang back in a crowd (usually the introverts) are those who are least appealing to women. The men who are active in their environment stand out. They’re leaders.

So, how can you stand out?

Take it slow.

Move slowly but deliberately. Carry yourself like a suave man would. Watch all the old James Bond movies. You never see James move in a jerky, hyper fashion. He knows exactly the right pace to fight, drink, walk, and make love. He moves like a wily predator, and he always gets his prey.

The best action you can take, though, is to forget your irrational fear of rejection and simply approach women. Just walking up and saying “Hi” is more than most men ever do. Women will respond to a man who goes after what he wants. Take the initiative!

APPEARANCE:

Women are very visual by nature, contrary to some beliefs. (Just because they don’t respond to porn as a turn-on doesn’t mean they aren’t visually stimulated. It’s just that they need to see more emotionally-charged images.)

So how do you use this to your advantage to get women to notice you?

First of all, you don’t have to look like a Calvin Klein model to attract women. Just take the time to groom your appearance. Here are a few tips:
– Get a good haircut. Women can see when you take pride in your appearance, and a good haircut (nothing less than $25-30) will show it. Also, get rid of any unnecessary hair – nose, ears, back.
– Buy clothes that fit well and suit you in colour. If you don’t know what looks good, ask any cute salesclerk in any department store to help you out. (And don’t forget to get her number.) Also, get nice shoes and a belt to round it out. Good style isn’t very difficult.
– Take care of your skin. Smooth skin and appealing lips will make a woman want to touch you. Why not make it easy for her?

WORDS:

Women are tuned into speech, and they respond to a man who can effectively use words to draw them in.

What do you say? Well, first of all, speak slowly, the same way you move. It shows a man of careful thought, who won’t be careless with his woman. Be sure to use words that stand out. Use exciting words, like:
– tingling
– pleasure
– sensual
– radiant
– passion

These words will elicit charged states with women, as they do in those sappy romance novels. They will work for you, too. A firm grasp of language and communication will always appeal to a woman, and your seduction abilities will increase proportionately.

Women WANT to notice men, but they put up screens to filter out the guys who don’t stand out from the rest. Very often, a woman doesn’t even realize she’s put up these filters, since she subconsciously starts to ignore all the average guys. Just improve your action orientation, your appearance, and your verbal ability just a little – enough to stand out – and women WILL take notice of you when you enter a room.

• Make sure you take the opportunity to check out our Dating Advice Guides for Men, for Women, and for Sex and Relationships.